matt
COUSIN

 

Marketing & Communication

 

 

After getting my Master's degree in marketing, I worked for five years as Marketing and IT Assistant in the export subsidiary of Intermarche / Mousquetaires Group.

As I really wanted to discover North America while enhancing my skills, I moved in Canada in June 2013 and I've been living in Toronto, ON since then.

matt@cousin.me

+1 647 892 7220

mattcouz

Profil LinkedIn

*career

Marketing & IT Assistant - December 2007 - May 2013

GEPROCOR: Export subsidiary of "Intermarché", 1st French supermarket chain (Monaco, MONACO)

Marketing

  • Managed multimedia communication: website, newsletters, leaflets, catalogs, slideshows
  • Prepared and sent special offers, seasonal events (Christmas, Easter, Wine Fair, Back to School), destocking…
  • business revenue of the marketing department has increased by 60% in 5 years to reach 8.2 M$ in 2012

IT

  • Developed new tools (process improvement, Visual Basic macros)
  • Supported team for computer issues
  • Managed a CRM project: developed specifications, did market research, selected the software (“Integral CRM”), set-up and installed it

Master's Degree Project: Market research in grocery products from Provence - 2007 (6 months)

L'Art des Saveurs: Production and distribution of food products from Provence (Saint Jeannet, FRANCE)

  • Analyzed the market and benchmarked
  • Studied customer satisfaction (retailers and big-box stores) and surveyed quantitative consumer
  • Developed a new marketing mix: distribution and range diversification

Marketing and Communication Assistant (part time job) - 2007 (8 months)

EasyLounge.com: E-business website specialist in display, homecinema and Hifi (Antibes, FRANCE)

In charge of newsletters:

  • Chose the theme, news and special offer products
  • Made layouts: design, creation, on-line publishing
  • Reported the results: analysis of open, click and conversion rates

Marketing Assistant: Product Manager (Internship) - 2006 (2 months)

EasyLounge.com: E-business website specialist in display, homecinema and Hifi (Antibes, FRANCE)

Flat panel display Product Manager

  • Managed the line up: selected the range, sourced, created and updated product sheets, analysed and set sale prices
  • Negotiated with supplier (manufacturers, wholesalers), advised and sold to consumers
  • Stayed up to date with intelligence and technology

Bachelor's Degree internship: Market analysis of datamining software in CRM - 2005 (2 months)

Café CRM: Company specialized in CRM and marketing strategy (Paris, FRANCE)

  • Analyzed companies making database enrichment
  • Reviewed software solutions dealing with data quality, cleaning and standardization of databases

References available on request